The Ultimate Sales Letter Attract New Customers. Boost Your Sales In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most dont. And he shows how to write copy that any business can use. Among other things, he provides Completely updated text and examples Great headline formulas New
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