In Hooked, Nir Eyal reveals how successful companies create products people cant put down - and how you can too A must-read for everyone who cares about driving customer engagement Eric Ries, author of The Lean Startup The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 The book everyone in Silicon Valley is talking about Boris Veldhuijze